Downtown Farmers' Market

The Downtown Farmers Market runs Sundays from late June to late September every year, and is located on lower Queen Street between Grafton and Water Streets. Over 40 vendors at the Downtown Farmers’ Market will be selling a wide variety of products such as: local organic fruit, vegetables; freshly baked breads and desserts; and food service options from many international locales, including India and Afghanistan. Various local artisans are also featured at the market, selling handmade jewelry, wood carvings, crafts and much more. In addition, the Downtown Farmers’ Market features local musicians and entertainers; attendees of the market are encouraged to stay tuned to DCI’s Facebook and Twitter pages for up-to-date information about who will be featured throughout the summer. The market is a fun and vibrant attraction for all ages, and with new vendors and products joining all summer long, it truly is another great reason to make downtown Charlottetown your own. For more information contact Visit Website Here

The Award Winning Adopt a Corner Project (winner of the 2009 IDA award of Distinction).

This program is a great example of the benefit of partnerships. We call it the little program with the big impacts. Local businesses can take ownership of their part of the program and are rewarded with a sense of pride at having contributed to the beautification of the City. Each year DCI puts all the corners within the BIA up for adoption. Local business requests their space, the city crews dig and prepare the beds, the businesses plant the gardens using their staff and the material are purchased at their expense. The City crews maintain the gardens throughout the summer. The results are wonderful blooming gardens all over the city. No two are alike. We receive 100s of comments on this project every year and every year it just gets better.

Downtown Dollars

The Downtown Dollars are as good as cash (but cannot be redeemed for cash) in Downtown Charlottetown’s Business Area; between Prince and Pownal St and from Euston St to the Water.  The dollars must be used to purchase goods and services Downtown. Downtown Dollars are available in $5, $10, and $20 denominations and can be purchased from the DCI office (Suite 230, National Bank Tower, 134 Kent st). We’ve provided a list of over 100 businesses that accept Downtown Dollars on the main page.

Are you a Downtown Business? Sign up to accept a customer’s Downtown Dollars at your business and cash in on this fantastic program! For more information contact

Coats for Kids Every October – a way to give back

You can help ensure every Island child has a warm coat in the winter.

Bring us your gently used kids coats, mittens, hats, scarves and boots. Don't forget the special need for infants and toddlers. The collected coats will be cleaned by Sterns Laundry and will be distributed to families through the Salvation Army.

Winterdine - Charlottetown's dining festival

Downtown Charlottetown Inc. has organized this annual event for 11 years now. Winterdine is a dining festival that takes place the last two weekends in January, and the first weekend in February at participating restaurants in downtown Charlottetown. This event is price driven - All meals will be $28 or $38 each and include at least 3 courses. This is a great time to plan a social event, meet up with some friends for a fabulous meal or plan a romantic dinner and all at an exceptional value.

The Downtown Discount Card Program

A discount card which encourages shoppers to purchase downtown and in doing so receives a discount up to 15% off. Cards are sold for $5 at participating merchants. Card expires May 31st, 2018.  See Page for details.

Eckhart in the City Scavenger Hunt

Downtown Charlottetown inc. has created, based on author David Weale’s little mouse explorer “Eckhart in Charlottetown” a sort of scavenger hunt. It is a permanent interactive fun attraction for families and children of all ages. Nine of our little bronze mice were installed in their “hiding places” around the City. Can you find them all?

Download the Eckhart COLORING MAZE Here

Clean Team

Clean Team Members will create and maintain a clean, welcoming and safe environment for the Downtown Charlottetown core area Municipality residents, visitors and tourists. The Clean Team Members will work cooperatively to maintain streets and sidewalks, remove graffiti, paint public realm items, and assist with poster removal and kiosk duties as required within the defined area of the Downtown Charlottetown Inc. While working at assigned tasks, the Clean Team Members will project a positive image of the Downtown Charlottetown Businesses, and will provide information and assistance to the residents, visitors, and tourists in a friendly helpful fashion.

Business Development - Recruitment

Our recruitment team has chosen to focus on Financial Institutions. Yearly this dedicated group travel to Toronto to meet with a group of CEO and sell the benefits of living and doing business in Downtown Charlottetown. So far our successes include AimTriMark, Ceridian and Data Shapers. Our efforts are ongoing. This year DCI hired Rain Communications to create a 3 yr Prospecting and Marketing Strategy.

'Buy Local' Campaign

  DCI Promotes 'Buy Local' - Why Buy Local?:

  • Keep Dollars in the Charlottetown Economy
  • Embrace what makes Charlottetown Unique
  • Foster local job creation
  • Help the environment
  • Nurture the community
  • Conserve your tax dollars
  • Have more choices
  • Benefit from local owners expertise
  • Preserve Entrepreneurship
  • Ensure Charlottetown stands out from the crowd

Parking Tokens

DCI is happy to present our new “Parking Token” program for downtown Charlottetown. Reward your valued customers when they visit your business! Tokens can be used in either meters (for 40 minutes of free parking) or any of the three Parkades (for 1 hour free parking). If you already participate in the Parkade Validation Sticker program, you can now also provide this valued service to your customers who prefer metered parking. Tokens can be purchased at any of the Parkade booths; Queen, Pownal or Fitzroy.

Picnic Tables on the Row

In Summer of 2014 DCI placed 12 colorful picnic tables on Victoria Row. Each table is complete with checker board and checkers. It is a little project that turned out to be a big success. Visitors and locals alike used the tables as a break area, a place to meet, enjoy the music on the Row and challenge each other to a game of checkers. Fun and practicle, this program is a keeper.

Fox Walk Story Walk

This free family friendly activity is made up of a series of 9 story boards, placed around the downtown, which tell the story of Ringo the Fox, and his family. Each story board includes a page of the story, directions to the following page/board, and a downtown map with fox prints indicating the story board locations, as well a fox facts and original artwork. It begins at the Giant Sunflower at Founder's Hall.

The Story Walk is a wonderful way for families, and people of all ages to combine literacy and healthy exercise as they follow the trail to each of the 9 reading stations – all the while enjoying and exploring Downtown Charlottetown

Navigator Street Outreach 

The Navigator Street Outreach program was launched August, 2016. It is designed to assist street-involved people, like panhandlers, in downtown Charlottetown, by providing direction and support to motivated individuals. This may be accomplished by working with them to secure and maintain employment, access addictions and health services, and find housing through partnerships with community agencies.


Our Navigator works with street-involved and homeless individuals to cultivate their true potential to be engaged. She works in partnership with the greater community to create long-term solutions to the challenges faced by those they serve. Contact PROGRAM COORDINATOR, NAVIGATOR STREET OUTREACH: Tami Macintyre -


Part of the DCI mandate is to encourage new events in the downtown – in hopes that these functions will encourage visitation and retail/dining sales. Here are events we sponsored over the past couple of years:

  • Music PEI
  • You're a Good Man Charlie Brown
  • STORY - The Guild
  • Diverse City, PEI Assoc. for Newcomers to Canada
  • Jazz and Blues Festival
  • Always on Stage
  • High Road Events
  • PEI International Shellfish Festival
  • This Town is Small
  • Island Fringe Festival
  • GranFondo PEI
  • Savour
  • PEI Marathon
  • Jack Frost
  • PEI Wine Festival
  • Gold Cup Parade
  • Savour Food and Wine Show


The Parking Committee participates yearly with “Park Free” ads to encourage shoppers over the Christmas shopping season. Support the Validation programs with CADC.

Graffiti Removal Program

DCI is committed to providing a clean, vibrant, safe and welcoming downtown for all residents, workers and visitors. As a part of this commitment DCI has created the Graffiti Removal Program

Streetscape and Capital Projects

This project is set to see the redevelopment of University Avenue, Euston to Grafton. We hope to see progress on this project this year with our Partners The City of Charlottetown and ACOA.

Christmas Co op Marketing Campaign

Downtown Charlottetown “Make it Your Own this Christmas”, TV, print and radio ads with tag can be reimbursed (25% of advertising cost reimbursed to a maximum of $500).

Christmas lights and window decorating project

These programs, managed by DCI with the participation of downtown merchants go a long way to enhance our downtown for the Festive time of the year. Starting Mid November business are decorated with pine bow and white lights. Retailers decorate storefronts as part of the program and a change to win prizes and a certificate of appreciation from the City.

Mark Blanchard - 902-393-2239

Marketing Campaigns

The Spring and Fall Marketing Campaigns primarily purchase and produce TV commercials which highlight features of our downtown. “What Brings you Downtown?”

Clean Sweep

The event serves as an opportunity for business members to get outside and contribute to a cleaner, more beautiful Downtown. Clean Sweep is a fun way for Downtown businesses to show they care about living and working in a clean and well-maintained community. It is our hope that this event inspires people to keep our streets clean year-round.

The Annual Downtown Barbeque

This program is a great way to thank downtown workers who support our businesses all year round with free food and fun. DCI partners with the City and local business to provide a huge Barbeque complete with all the fixings. We send invitation to all downtown employees to come join us. City Councilors and local celebrities help serve.

Special Project - Design Charrette

How best to create a new vision for an old street? You put some of the best Architectural minds your city has to offer in one room for one day with a common purpose. The results; a new vision for a redesign on the Historic portion of University Avenue which we hope to see it become reality in the near future.

Heritage Wayfinding Project

This project saw new street blades (Issues have been resolved), information kiosks, gateway and directional signage placed throughout the core. DCI contributes over two years in partnership with TCI, ACOA and the Province.