Coats For Kids 2025: Keep Island Children Warm This Winter

Victoria Barbour • October 1, 2025

FOR IMMEDIATE RELEASE 


Coats for Kids 2025 Campaign: Winter Wear Collection Runs Until October 27th 


Charlottetown, PEI – The annual Coats for Kids campaign gets underway on October 14th, collecting gently used or new winter clothing for Island children in need. Organized by Downtown Charlottetown Inc. (DCI) in partnership with The Salvation Army, Confederation Court Mall, and Sterns Laundry, this important initiative ensures that local children—from infants to teens—stay warm through PEI’s long, cold winters. 


Items needed include: 

  • Winter coats and snowsuits 
  • Snow pants 
  • Hats, mittens, and gloves 
  • Scarves and winter boots

“Island winters are long, harsh, and unforgiving—and far too many children face them without proper winter clothing,” says Dawn Alan, CEO of Downtown Charlottetown Inc. “Each year, we collect hundreds of coats, and every single one finds a home. That tells us just how urgent the need truly is. As temperatures drop, time is of the essence. Let’s come together as a community, fill those bins at the drop-off depot, and make this winter warmer, safer, and brighter for Island children in need.”  


Donation Details: 

  • Drop-off deadline: Monday, October 27th 
  • Location: Confederation Court Mall (main level, base of the escalators) 
  • Hours: Monday to Saturday, 9:00 AM – 5:00 PM 

“We are once again proud to support Downtown Charlottetown’s Coats for Kids program,” says Sophie Palmer-Still, Marketing Manager at Confederation Court Mall. “This local, annual initiative is essential for many Island families struggling to provide warm winter clothing. Our central downtown location makes it easy for the community to contribute, and we look forward to seeing the donation bins filled once again.” 


All donated items will be cleaned by Sterns Laundry and then distributed by The Salvation Army at their “Free Shop,” which will be open to families from November 3–6. Children and parents will be able to browse and select from racks of clean coats, snowsuits, hats, mittens, and more. 


Questions about distribution: contact The Salvation Army at 902-892-2281. “Coats for Kids is a program that has an immediate positive impact on a child’s well-being. A warm coat can bring a warm smile during the cold winter months,” says Lt. John Burton of The Salvation Army, Charlottetown 


DCI invites local businesses and organizations to rally their teams by organizing staff or office-wide outdoor winter clothing drives and dropping off their collections at the Confederation Court Mall depot. It’s a meaningful way to give back and make a direct impact in our community.  


Together, we can keep Island kids warm this winter. 

 


For more information,

Dawn Alan, CEO, Downtown Charlottetown Inc.  


info@downtowncharlottetown.com    

902-368-8636   


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